StrategyLux Intelligence produces market and competitive briefings for mid-market companies and investors. Each finding is stamped with the date it was verified and the date we expect it to go stale, because intelligence has a shelf life and most reports pretend otherwise.
A market briefing is delivered in March. In September somebody pulls it from a shared drive and quotes the competitor pricing on page eleven in a board paper. That pricing was verified in February, changed in May, and nothing in the document says either thing.
The report was accurate when written. It becomes misleading through no fault of the analyst, because the format carries no information about age. The most dangerous number in any organisation is a true fact that stopped being true and kept its formatting.
So every finding we publish carries the date it was verified, the source class, and an expiry estimate based on how fast that particular thing actually moves. Competitor pricing gets ninety days. Regulatory structure gets two years. Past expiry, the finding is marked stale in the document itself.
An illustrative extract. The bar shows remaining shelf life against the expiry estimate.
Verified against published price list and two channel conversations. Movement of roughly 6% on the mid-tier line.
Two suppliers confirmed lead times shortening. Third declined to comment, which is noted rather than smoothed over.
Verified via filings and trade press. Structural finding, slow-moving.
Based on 22 job postings in Q1. Postings have since been withdrawn.
Modelled from three quarters of public results. Assumption, not observation. Labelled as such.
Confirmed against published rule text. Longest shelf life in this briefing.
Nine analysts in Indianapolis. Primary research, not report resale.
Sized, structured briefings with every finding dated and given a shelf life.
Ongoing monitoring where findings are re-verified before they expire, not after.
Demand, channel, and competitive assessment for a specific geography or segment.
Pre-transaction market work for investors, with assumptions labelled separately from observations.
Structured primary interviews with the transcript handed over alongside the analysis.
We return to expiring findings and re-check them, or mark them stale.
Observation and assumption are never merged into one sentence. If a finding is modelled rather than verified, the card says so and the shelf life is shorter. This is the single most common failure in intelligence writing.
We name what we could not confirm. A supplier who declined to comment appears as a supplier who declined to comment, not as an absence.
Retained clients get an expiry list monthly. What lapsed, what was re-verified, and what we have marked stale in the original document.
The decision the briefing has to support, and the date it has to support it by.
Primary interviews and documentary verification, with source class recorded per finding.
Every finding dated, classed, and given a shelf life calibrated to the category.
Re-verify before expiry, or mark the finding stale in the document itself.
Manufacturers, distributors, healthcare services, industrial businesses, and lower-middle-market investors across Indiana, Ohio, Illinois, and Kentucky.
Briefings from about $18,000 to $180,000, with competitor tracking retained monthly.
We decline roughly one enquiry in five, usually a request for a market size number to support a decision already made, where the number is the deliverable and its accuracy is not the point.
Founded the firm in 2018. Sets the expiry estimate on every finding class.
Fifteen years. Records who declined to comment and why.
Eleven years. Re-verifies before findings lapse.
Eight years. Labels the assumptions separately, every time.
Someone quoted our March briefing in a September board paper. The expiry stamp caught it before the meeting.
They marked one finding as an assumption rather than an observation. That distinction changed how we priced the deal.
The monthly expiry list tells us what has gone stale. No other research firm has ever told us their work had a shelf life.
Check whether the document says when it was verified.